prada ss25 campaign carey mulligan 02

Carey Mulligan Takes On the Many Personalities of Prada in New Campaign

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Carey Mulligan has transformed into a multitude of characters for Prada’s spring/summer 2025 campaign, encapsulating both the brand and the actress’ plurality. Titled “Acts Like Prada,” the images reference the brand’s fall/winter 2021 campaign, “Feels Like Prada,” which was captured by David Sims. This time around, the portraits photographed by Steven Meisel are more direct than their abstract predecessors, introducing the audience to the many viewpoints that make up Prada’s ideology.

Fashion is used as a tool of transformation as Mulligan is reincarnated again and again. She’s a stylish school teacher with a fresh perm and argyle sweater, or a mom who grabbed her chocolate-brown tote while running out the door to pick up her kids from school. There are touches of the ’70s in some of the embodiments, while ’80s influences slip into others, but there is no doubt this is a modern, Prada woman.

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